Prototyping workshop
As design thinkers in food, Food by Design knows the value of prototyping in an early stage of the concepting process. In our [...]
Food Brand & Formula positioning
A compelling brand positioning is vital to your food business. Whether you are small or big, established or in start-up phase, brand equity [...]
Shanghai food & retail trends
Early January we travelled to the future-oriented city Shanghai, to gain insights and inspiration on how Oriental consumers buy, cook and eat. [...]
Food trends for 2019
After extensive research, Food by Design has identified 5 important food trends for 2019, which will influence our buying, cooking and eating [...]
The Food by Design innovation method
Designers and marketeers Marleen Zaalberg and Marielle Bordewijk joined forces in early 2017. Together they created the fresh and powerful Food by [...]
Trends on Healthy Drinking
What are the Healthy Drinking trends for 2019 and what are we going to drink next year? Tree drinks that have the [...]
Trends in Syrups
Marielle Bordewijk and colleague Silvia Naber were interviewed for Flow magazine about the rise of trends in syrups. Previously, syrup was a [...]