We Dutch are becoming increasingly refined coffee drinkers. No wonder many enthusiasts take a detour to a specialty shop to buy their beans.
Now, that’s no longer necessary! With the new premium range of Single Region coffees, Simon Lévelt brings three beautiful single-region varieties to the supermarket. These three premium coffees have been carefully selected by our own coffee experts and are now available exclusively at Albert Heijn. Each coffee comes from a specific region and tells its own unique flavour story.
All three are made from the finest beans with an SCA score of 82+. And, as true coffee lovers expect, the label clearly states the bean variety, plantation location, processing method, and the tasting notes recorded by their cupping master. From chocolate to blueberry, from fig to olive. Three remarkable coffees, truly worth tasting. No bling bling, but expert information, subtly designed. And of course, the coffees are 100% organic.
Food By Design facilitated the concept development in close collaboration with Simon Lévelt’s expert team. Through an inspiration session full of the latest trends in coffee and packaging, we jointly defined the foundations for the concept.



Goal
Create premium Single Region coffee concept
Client
Simon Lévelt