How do you walk into the world’s biggest private label trade fair and make retailers stop, look, and lean in?
That was the challenge Snack Connection brought to us. Together we co-created an expo experience that would showcase their conceptual power to retail buyers at PLMA 2026. Snack Connection is a specialist in purchasing, processing, mixing and packing nuts, kernels, seeds, subtropical fruits and related products. They know their ingredients inside out. What they wanted to demonstrate was something broader: that they could think in concepts, in consumer occasions, in moods.
In less than 2.5 months, we created a concept based on:
5 Moments, 5 Moods. Nuts Power Them All.
The idea was simple and strategically precise. We structured the entire line-up around the consumer’s day. Five distinct eating moments, each with its own emotions, its own nutritional logic, its own packaging identity.
> Wake-Up – For a gentle start to your metabolism with wholesome nuts and fruits.
> On the Move – To fuel energy and focus at work, school, play and while travelling.
> Sweet Treat – To satisfy your sweet tooth with wholesome indulgence.
> Happy Hour – Carefully crafted and seasoned nuts designed to pair beautifully with a drink.
> Sport O’Clock – A healthy pre- and post-workout snack to support performance and recovery.
From Concept to Stand Experience
The stand itself brought the concept to life through a striking video wall, with five dedicated product lines and packaging designs arranged around the five moments. Each zone had its own visual language, its own mood, its own invitation. Retail buyers could move through the day – quite literally – and see how Snack Connection could serve every occasion, every consumer, every shelf.
“It had been a while since I’d last worked with Marielle and Food By Design, but we still made a great team together. Thank goodness, because the time constraints were quite a challenge; nevertheless, the quality of the final concept was excellent!”
Frank Vos, CCO — Snack Connection
Credits
Created in cooperation with Claire Morelli Design and Artica.
Goal
Create an expo experience that showcases conceptual power to retail buyers at PLMA 2026.
Client
Snack Connection BV