Design driven innovation

Food by Design are innovators with a bottomless appetite for food and innovation. We believe that design thinking can help food and drink companies unlock their full creative potential. Our innovation methodology combines a strategic vision, design skills, branding expertise and creative techniques to elevate your innovation power.  It helps to create better food brands, concepts and systems that bring meaning to people’s lives.

Food by Design

Our services

Girl working during Brand Positioning workshop Session by Food by Design

Innovation strategy & Roadmaps

Innovation is crucial to the future of your business.
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Hand drawing a Design Sketch with a pen

Food innovation & Design

Let us take you on an inspiring journey to exciting new experiences in food.
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Turmeric latte in white cup and saucer

Food Trendwatching

The world of food is growing and changing faster than ever before.
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The Food by Design Food type model

Brand & Formula positioning

A compelling brand positioning is vital to your food business.
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Digital food innovation and branding

Until now, food has been under-represented in e-commerce compared to other markets such as consumer electronics, entertainment and fashion. But because [...]

Channel innovation in food

Corona is speeding up digitalization in food. The virus also exposes the vulnerability of food companies in the food service industry. [...]

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