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We are food design thinkers

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We use food design thinking as a force for good. To create better food strategies, brands, concepts and systems that help build a sustainable food future.

Food design thinking can help food and drink companies unlock their full creative potential. Our innovation methodology combines a strategic vision, design skills, branding expertise and creative techniques to elevate your innovation power.

Our services

The Food by Design Food type model

Strategy & Brand Positioning

A  successful food business starts with a solid strategy

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Hand drawing a Design Sketch with a pen

Food Innovation

Innovation is crucial for the future of your food business..
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Food Trendwatching

Understand the future of food – and stay ahead
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Non Food

Applying our multi-sensory approach to non-food categories. 
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Food Trends 2027

Every year, we share five food trends on our blog, a preview of what's ahead for 2027. For the complete picture, [...]

Fibre-mixing

Author: Tamara Senf- van Kralingen Fibre-Mixing, Not Fibre-Maxxing Today "fibre maxxing" is everywhere! But we believe there is even more power [...]

Food Trends 2026

At Food by Design we explore the signals that shape the food of tomorrow. Our work sits at the intersection of innovation, flavour [...]

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