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We are food design thinkers

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We use food design thinking as a force for good. To create better food strategies, brands, concepts and systems that help build a sustainable food future.

Food design thinking can help food and drink companies unlock their full creative potential. Our innovation methodology combines a strategic vision, design skills, branding expertise and creative techniques to elevate your innovation power.

Our services

The Food by Design Food type model

Strategy & Brand Positioning

A  successful food business starts with a solid strategy

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Hand drawing a Design Sketch with a pen

Food Innovation

Innovation is crucial for the future of your food business..
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Food Trendwatching

Understand the future of food – and stay ahead
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Non-food

Non Food

Applying our multi-sensory approach to non-food categories.
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Food Trends 2026

At Food by Design we explore the signals that shape the food of tomorrow. Our work sits at the intersection of innovation, flavour [...]

  • Japanse travel college with cafe, red torii gates and traditional tea ceremony

Food and Retail Inspiration from Japan

Our trendwatcher Marielle has just returned from Japan, deeply touched by the elegance and richness of its culture. Harmony, balance and [...]

Food Trends 2025

 As we look ahead, the way we eat and produce food is evolving rapidly. Here are five food trends set [...]

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