Design driven innovation
Food by Design are innovators with a bottomless appetite for food and innovation. We believe that design thinking can help food and drink companies unlock their full creative potential. Our innovation methodology combines a strategic vision, design skills, branding expertise and creative techniques to elevate your innovation power. It helps to create better food brands, concepts and systems that bring meaning to people’s lives.
Food by Design
Our services

Food innovation & Design
Let us take you on an inspiring journey to exciting new experiences in food.
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Brand & Formula positioning
A compelling brand positioning is vital to your food business.
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Food trends 2021
In this blog we share five food trends for 2021. This is a little hint of our on-going food trend work. [...]
Remote brainstorm workshops
Many innovation or brand positioning projects start with live ideation or brainstorm sessions. Today, in corona times, this is not viable. [...]
5 future food concepts during and after Corona
Corona will have a (lasting) effect on the way we buy, cook, eat and experience food. Now and in the future. [...]