Food
Trendwatching
Understanding what the future of food will look like is essential for companies that want to anticipate it successfully. That’s why food trendwatching and forecasting play a vital role in everything we do. To unlock a clear view of the food future, we offer a range of forward-looking trend services.
# Food trend & inspiration presentation
Our Food Trend & Inspiration ‘Imagine Food’ explores the major trends, emerging themes and fundamental transitions shaping the future of our food and agri systems. From health & wellbeing, eco-optimism to digitalisation. And from sensory delight, regenerative and high-tech agriculture — all the way to augmented convenience and social media boosted foods for Gen Z and Alpha. The presentation examines how our eating behaviours and related needs will evolve in the coming years, and which technological, societal and cultural shifts will drive this change.
Tailor-made and finely attuned to your specific category or business context, it offers a concrete and sensorial journey into the future of food for forward-thinking organisations. Drawing on examples from Amsterdam to Tokyo, it highlights emerging developments in products, packaging, agriculture, science, design, flavour, ingredients, retail, foodservice and health. The presentation ignites imagination by visualising not only what already exists but also what is yet to come – using AI-generated imagery and future prototypes to make tomorrow’s food tangible and to translate foresight into actionable inspiration for innovation.
This presentation is ideal as the starting point of an innovation journey or as an inspiring and engaging keynote for any food-focused event.
# Tailor-made food trend deck
When a food company already focuses on specific strategic directions for strategic growth, we can create a tailor-made Food Trend Deck that provides the depth and focus needed to move forward with confidence. Each deck is uniquely created around the client’s chosen themes, combining sharp analysis with vivid storytelling. We curate highly targeted trend inspiration and refine the platforms through compelling text and striking visuals. The resulting trend directions act as powerful springboards for new product concepts, brand stories and communication ideas. Drawing from both local and global markets – across foodservice, retail and social media – and enriched with AI-generated prototypes, the deck brings the future of food vividly to life.
# Food trend tour
Maybe the best (and most fun) way to learn about food trends is to experience and taste it. Our food trendwatchers regularly take clients on curated tours through the most inspiring food hotspots in cities such as Amsterdam, Rotterdam, Paris, London or Tokyo. A Food Trend Tour offers a dynamic and insightful day full of discovery, tasting and conversation. Each route is carefully designed to explore the newest, most successful and remarkable restaurants, food retailers, market stalls, food trucks and speciality shops. Tours can also be tailored around specific themes such as a Craftsmanship Tour, a Super Healthy Tour or a Plantbased tour.
Contact us for your food trend needs, and we will give you more information and ideas how to organise it.
