Food Innovation

Innovation is crucial to the future of your food business.

To fill the innovation funnel and accelerate progress, we offer a clear five-step process based on our unique Food Design Thinking approach – guiding teams in co-creation towards 3–6 strong innovation concepts ready to shape the market in the years ahead.

Our innovation method blends strategic thinking with creativity. We empathize with consumers, design, prototype, sketch, trend-watch and write our way towards new food products, brands, concepts, services and systems. By combining smart creativity techniques, divergent and convergent thinking, analytical and synthetic reasoning – and the latest AI tools – we unlock the full innovation potential within a company.

Curious what your innovation journey could look like? Let’s explore the possibilities together.

Example of the Albert Heijn Verpakket

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