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Repositioning Hooidammer

Henri Willig is a cheesemaker in Friesland, The Netherlands. Next to the Henri Willig brand the company owns the 100% organic brand Hooidammer which is mainly sold via organic retailers in the Netherlands and Germany. Food By Design was asked to develop a more contemporary and purposeful positioning for the brand. Therefore we embarked [...]

2021-11-29T09:20:32+00:00

New brand Little Cow & Cookies

Welcome Litte Cow & Cookies! A new ice cream brand of the start-up 'The Organic Jersey Company'. It was a great adventure to embark on this food design journey and create this new brand and delicious ice cream with such a dedicated team. We helped creating the brand name, positioning, product concept and flavour [...]

2021-10-17T09:02:50+00:00

Food trends 2022

In this blog we share five food trends for 2022. This is a little hint of our on-going food trend work. Curious about the whole story tailored to your category or market, please let us know. Food trend 1 #The biological revolution After the industrial and the information revolution, we are now on the eve [...]

2021-09-13T11:55:08+00:00

Premium retail concept for Simon Lévelt

Simon Lévelt is famous for its premium coffee and tea, mainly sold via their specialty stores and online webshop. But as today’s consumer expect a 360 degrees availability, the brand’s ambition was to be available in the supermarket too. Food By Design was asked to facilitate an innovation process and translate the boutique brand [...]

2021-04-01T11:20:25+00:00

Brand development for food start-ups

For food start-ups it is extremely important to have a convincing story that clarifies why your company is here and what promise it has to change the world. Your license to operate This condensed yet engaging narrative should explain what you are doing differently and how it will create value. Value for investors, retailers, future [...]

2021-03-23T08:59:00+00:00

Supplier & customer co-innovation in food

More often customers and suppliers are working together to achieve innovation throughout the chain. In food, too, we see retailers and food producers increasingly cooperate with their suppliers of products, ingredients, packaging, machines or agricultural production tools. Together you are stronger It’s obvious, together you can do and know more than alone. An important starting [...]

2021-03-10T14:00:33+00:00

Concept development Verspakket

Bakker Barendrecht is a fruit and vegetable supplier to Albert Heijn. Food by Design has facilitated an intensive innovation process in order to develop an improvedconcept of the fresh, meal package at the fruit and vegetable department. To this end, we have thoroughly analyzed what is involved for a consumer in meal planning, shopping [...]

2021-03-24T09:51:35+00:00

Verbufa Food Design Trend Report

Verbufa is a supplier of machines and technical solutions in food. It was their desire to connect with their (potential) clients in an earlier stage of innovation processes and to think along with them about innovative solutions to produce new food designs on a large scale. Together with Verbufa, Food By design developed a [...]

2020-12-05T11:41:35+00:00

Food trends 2021

In this blog we share five food trends for 2021. This is a little hint of our on-going food trend work. A foretaste. Curious about the whole story tailored to your category or market, please let us know. Food trend 1 #The agricultural future on your plate The production of our food weighs heavily on [...]

2020-09-28T11:43:35+00:00

Remote brainstorm workshops

Many innovation or brand positioning projects start with live ideation or brainstorm sessions. Today, in corona times, this is not viable. Therefore, we need to rethink our way of working in creative, marketing and innovation projects. > At the end of this blog you can find a free downloadable mini-guide 'how to organise an online [...]

2020-10-13T12:51:04+00:00
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