You are here:-admin

About admin

This author has not yet filled in any details.
So far admin has created 15 blog entries.

Lets’ solve the plastic packaging problem!

Our vision of a deposit packaging system brought alive by a prototyped mini shelf. Our current packaging system needs to change! The massive amounts of plastic waste should stop. That is the strong desire of many people and companies. Though innovation goes slow. Food producers are struggling to find more eco-friendly packaging solutions. Read More >

2019-09-30T12:47:52+00:00

Food trends for 2020

Food by Design continually examines the way we buy, cook, eat and experience our food. When we understand that, it is easier for food brands, formulas, producers and retailers to anticipate and innovate. For 2020, we delightfully share five important food trends for 2020. Curious about the whole story, focused on your category? ... Please Read More >

2019-09-05T09:05:35+00:00

Wrapinez, shaping a new food restaurant formula

In an early stage we have helped Gerard Sterkenburg to develop and sharpen his entrepreneurial plan to start a new restaurant formula. We provided the start-up team with a lot of inspiration in the field of product formats, food experiences, packaging, interior ideas and the brand positioning and communication. In a sparkling ideation session the Read More >

2019-08-14T10:03:43+00:00

Prototyping workshop

As design thinkers in food, Food by Design knows the value of prototyping in an early stage of the concepting process. In our prototype workshop, we let participants rediscover the intelligence of their hands and the wisdom of their senses. Getting away from our computers and experimenting in a real 3D environment is done far Read More >

2019-07-30T12:43:44+00:00

Food Brand & Formula positioning

A compelling brand positioning is vital to your food business. Whether you are small or big, established or in start-up phase, brand equity is the guiding light for everything you do and the basis of each sense & sensorics consumers experience with your brand. At Food by Design we have helped many food brands and Read More >

2019-03-26T13:54:27+00:00

Shanghai food & retail trends

Early January we travelled to the future-oriented city Shanghai, to gain insights and inspiration on how Oriental consumers buy, cook and eat. How Chinese food manufacturers, retailers and restaurants anticipate on- and offline to these changes and how that can affect the West. It’s about a coffee revolution, digitalization, new generation supermarkets, ultra-fresh, local Read More >

2019-03-28T09:24:28+00:00

Friesblond, Development of a new cheese brand

Royal A-ware is a Dutch family business that has grown into one of the largest specialists in making, ripening, cutting and packing cheese. Many of their products are sold as private labels. With our Food-by-Design method we guided them through a 5-step innovation process. After formulating a clear strategy, a deep dive into the Read More >

2019-09-16T11:34:26+00:00

Food trends for 2019

After extensive research, Food by Design has identified 5 important food trends for 2019, which will influence our buying, cooking and eating behavior. In this blog we will discuss some food trend for 2019 and onwards: 1 #masculine plant powered Traditionally men are big fans of meat. But today we see more and more Read More >

2019-03-26T13:00:59+00:00

Concept development Verspakket

Bakker Barendrecht is a fruit and vegetable supplier to Albert Heijn. Food by Design has facilitated an intensive innovation process in order to develop an improvedconcept of the fresh, meal package at the fruit and vegetable department. To this end, we have thoroughly analyzed what is involved for a consumer in meal planning, shopping Read More >

2019-03-28T09:26:39+00:00

Mediterranean bread innovations

Boboli is a producer of Mediterranean loaves (focaccia's) and a company full of energetic, sunny people. There were many ideas for new products within the company. In order to give direction to this energy, we have guided a process with our food-by-design method to achieve strategic and sensory-stimulating innovation. Together with Boboli, we have Read More >

2019-03-28T09:20:28+00:00
To make your visit to our website even easier and more personal, we use cookies (and similar techniques). With these cookies we and third parties can collect information about you and monitor your internet behavior within (and possibly also outside) our website. Ok