blog2019-03-26T14:09:14+00:00

Food Brand & Formula positioning

A compelling brand positioning is vital to your food business. Whether you are small or big, established or in start-up phase, brand equity Read More >

Shanghai food & retail trends

Early January we travelled to the future-oriented city Shanghai, to gain insights and inspiration on how Oriental consumers buy, cook and eat. Read More >

Food trends for 2019

After extensive research, Food by Design has identified 5 important food trends for 2019, which will influence our buying, cooking and eating Read More >

The Food by Design innovation method

Designers and marketeers Marleen Zaalberg and Marielle Bordewijk joined forces in early 2017. Together they created the fresh and powerful Food by Read More >

Trends on Healthy Drinking

What are the Healthy Drinking trends for 2019 and what are we going to drink next year? Tree drinks that have the Read More >

Trends in Syrups

Marielle Bordewijk and colleague Silvia Naber were interviewed for Flow magazine about the rise of trends in syrups. Previously, syrup was a Read More >

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