Cases2019-03-29T13:49:13+00:00

Repositioning Hooidammer

Henri Willig is a cheesemaker in Friesland, The Netherlands. Next to the Henri Willig brand the company owns the 100% organic brand Hooidammer which is mainly sold via organic retailers in the Netherlands and Germany.

Food By Design was asked to develop a more contemporary and purposeful positioning for the brand. Therefore we embarked on a design driven positioning journey. We talked to the […]

New brand Little Cow & Cookies

Welcome Litte Cow & Cookies! A new ice cream brand of the start-up ‘The Organic Jersey Company’. It was a great adventure to embark on this food design journey and create this new brand and delicious ice cream with such a dedicated team. We helped creating the brand name, positioning, product concept and flavour directions.

Little Cow & Cookies is an irresistible mix of ice cream made with […]

Premium retail concept for Simon Lévelt

Simon Lévelt is famous for its premium coffee and tea, mainly sold via their specialty stores and online webshop. But as today’s consumer expect a 360 degrees availability, the brand’s ambition was to be available in the supermarket too.

Food By Design was asked to facilitate an innovation process and translate the boutique brand into a premium and organic supermarket retail concept for the Dutch retailer Albert Heijn. The outcome of our inspirational Food Design […]

Concept development Verspakket

Bakker Barendrecht is a fruit and vegetable supplier to Albert Heijn. Food by Design has facilitated an intensive innovation process in order to develop an improvedconcept of the fresh, meal package at the fruit and vegetable department. To this end, we have thoroughly analyzed what is involved for a consumer in meal planning, shopping and cooking. These insights have been translated into new meals, a crate-shaped cardboard […]

Verbufa Food Design Trend Report

Verbufa is a supplier of machines and technical solutions in food. It was their desire to connect with their (potential) clients in an earlier stage of innovation processes and to think along with them about innovative solutions to produce new food designs on a large scale.

Together with Verbufa, Food By design developed a new strategy positioning Verbufa as the first machine supplier that studies upcoming trends in order to be able to anticipate the new […]

Knorr Food Trips

Knorr’s meal boxes have been a success for many years. It is a convenient way to put an internationally inspired meal on the table. Wholesome at the same time, as it is Knorr’s mission to make consumers eat vegetable-rich. To stay relevant and surprising Knorr/ Unilever asked Food By Design to help them with an extended concept development, that responds even better to the wishes of new food adventures of younger target […]

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