Mitsuba brings ‘the vibe of Asia’ to the West through their Asian snacks. All products are inspired by surprising oriental flavours and spices. Besides winning the hearts of consumers with their current range, they also want to be the innovator of the category.
Mitsuba saw a unique opportunity in the magical ingredient ‘seaweed’. Seaweed is still an unexplored food source in Europe. Mitsuba believed they could play a role in bringing this underwater […]
Simon Lévelt is famous for its premium coffee and tea, mainly sold via their specialty stores and online webshop. But as today’s consumer expect a 360 degrees availability, the brand’s ambition was to be available in the supermarket too.
Food By Design was asked to facilitate an innovation process and translate the boutique brand into a premium and organic supermarket retail concept for the Dutch retailer Albert Heijn. The outcome of our inspirational Food Design […]
Bakker Barendrecht is a fruit and vegetable supplier to Albert Heijn. Food by Design has facilitated an intensive innovation trajectory in order to develop an improved concept of the fresh meal box at the fruit and vegetable department. To this end, we have thoroughly analyzed what is involved for a consumer in meal planning, shopping and cooking. These insights have been transformed into delightful new meal and […]
Verbufa is a supplier of machines and technical solutions in food. It was their desire to connect with their (potential) clients in an earlier stage of innovation processes and to think along with them about innovative solutions to produce new food designs on a large scale.
Together with Verbufa, Food By design developed a new strategy positioning Verbufa as the first machine supplier that studies upcoming trends in order to be able to anticipate the new […]
Knorr’s meal boxes have been a success for many years. It is a convenient way to put an internationally inspired meal on the table. Wholesome at the same time, as it is Knorr’s mission to make consumers eat vegetable-rich. To stay relevant and surprising Knorr/ Unilever asked Food By Design to help them with an extended concept development, that responds even better to the wishes of new food adventures of younger target […]
Leo Voorwinden had a dream. He wanted to create a 100% natural brand that was availabe at normal supermarkets. The brand is called Leev, which means live. We helped designing the brand into a 1-meter shelf full of 100% natural, highly innovative products, smart packaging, trendy flavours and a unique health vision based on the pillars power, rest, glow, flow en smart. After a slow start the products are now widely available in the Netherlands […]