Snack Connection
How do you walk into the world’s biggest private label trade fair and make retailers stop, look, and lean in?
That was the challenge Snack Connection brought to us. Together we co-created an expo experience that would showcase their conceptual power to retail buyers at PLMA 2026. Snack Connection is a specialist in purchasing, processing, mixing and packing nuts, kernels, seeds, subtropical fruits and related products. They know their ingredients inside out. […]
Rethinking the Appetizer Aisle for Bouter
From the very beginning, Bouter has been a true pioneer in the world of effortless appetizers. They built something that genuinely changed how Dutch consumers think about entertaining appetizers (borrel) at home. Over time, Bouter wanted to make the next step: how do you lead a category you created and stay distinctive from others?
We started with a foundational question: how do people actually borrel in 2026, and where is it
Care by Albert Heijn
Since 2018, Albert Heijn – the leading retailer in the Netherlands – has used Care as its personal care brand. The brand showed potential but needed a sharper positioning and a coherent strategy across a broad product range.
As (Non!) Food By Design, we teamed up with Albert Heijn and their design agency and facilitated a dedicated Care pressure cooker. Over three intensive weeks, we developed both the brand strategy and the full range direction, […]
Bolletje kruidnootrepen
How do you reinvent a beloved Dutch tradition without losing its soul?
Bolletje invited Food By Design to explore just that: how to innovate with kruidnoten beyond flavour alone. These small, spiced biscuits are inseparable from the Dutch Sinterklaas celebration – full of nostalgia, joy, and festive flavour.
The initial spark for the kruidnoten bar came from Bolletje’s product developer Ronald, who had been passionate about the idea for years. Through our Food Design Thinking journey, we […]
Single Region concept for Simon Lévelt
We Dutch are becoming increasingly refined coffee drinkers. No wonder many enthusiasts take a detour to a specialty shop to buy their beans.
Now, that’s no longer necessary! With the new premium range of Single Region coffees, Simon Lévelt brings three beautiful single-region varieties to the supermarket. These three premium coffees have been carefully selected by our own coffee experts and are now available exclusively at Albert Heijn. Each coffee comes from a […]
Future of Organic
What role will organic food play in the eating habits of tomorrow? And more importantly: how can it lead that future? For the Dutch Ministry of Agriculture (LVVN), we conducted an in-depth trend study exploring how consumer eating behaviour is evolving – and how emerging consumer trends can drive demand for organic food in the years ahead.
We identified five key trends that define the future consumer landscape for organic:
- Technatural Health
Digital tools empower […]