In an early stage we have helped Gerard Sterkenburg to develop and sharpen his entrepreneurial plan to start a new restaurant formula. We provided the start-up team with a lot of inspiration in the field of product formats, food experiences, packaging, interior ideas and the brand positioning and communication. In a sparkling ideation session the team jointly created the basis for the structural packaging design, product format, pay off of ‘good mood food’, brand logo, product numbering and orange interior details. Gerard and his team then worked out all details, resulting in the opening of the first Wrapinez restaurant at Rotterdam Central Train Station. We bet that these healthy delights will make many commuters happy!