There is just as much to tell about tea, as there is about wine. That is why we designed the tea brand ‘Legends’ for Smit & Dorlas for the  restaurant channel. A tea brand that reveals the stories behind tea to the consumer. The brand name, the book-shaped packaging, the legends and the tea varieties have been developed. Many tea trends come together within this new brand and are translated into a new experience for tea lovers. 

Concept development Legends Telling Teas Packaging

Legends Telling Teas packaging detail

overview of the Legends Telling Teas packaging

Legends Telling teas detail


Developing a new horeca tea brand


Smit & Dorlas