Seaweed snack innovation

Mitsuba brings 'the vibe of Asia' to the West through their Asian snacks. All products are inspired by surprising oriental flavours and spices. Besides winning the hearts of consumers with their current range, they also want to be the innovator of the category. Mitsuba saw a unique opportunity in the magical ingredient 'seaweed'. Seaweed is [...]

By |2022-07-22T09:26:38+00:00July 20th, 2022|Categories: Cases|

Premium retail concept for Simon Lévelt

Simon Lévelt is famous for its premium coffee and tea, mainly sold via their specialty stores and online webshop. But as today’s consumer expect a 360 degrees availability, the brand’s ambition was to be available in the supermarket too. Food By Design was asked to facilitate an innovation process and translate the boutique brand [...]

By |2021-04-01T11:20:25+00:00March 24th, 2021|Categories: Cases|

Concept development Verspakket

Bakker Barendrecht is a fruit and vegetable supplier to Albert Heijn. Food by Design has facilitated an intensive innovation trajectory in order to develop an improved concept of the fresh meal box at the fruit and vegetable department. To this end, we have thoroughly analyzed what is involved for a consumer in meal planning, [...]

By |2023-09-12T17:32:10+00:00February 15th, 2021|Categories: Cases|

Verbufa Food Design Trend Report

Verbufa is a supplier of machines and technical solutions in food. It was their desire to connect with their (potential) clients in an earlier stage of innovation processes and to think along with them about innovative solutions to produce new food designs on a large scale. Together with Verbufa, Food By design developed a [...]

By |2020-12-05T11:41:35+00:00December 4th, 2020|Categories: Cases|

Knorr Food Trips

Knorr's meal boxes have been a success for many years. It is a convenient way to put an internationally inspired meal on the table. Wholesome at the same time, as it is Knorr's mission to make consumers eat vegetable-rich. To stay relevant and surprising Knorr/ Unilever asked Food By Design to help them with an [...]

By |2020-04-30T09:29:42+00:00April 28th, 2020|Categories: Cases|Tags: , , , , , |

Leev, development of a new brand

Leo Voorwinden had a dream. He wanted to create a 100% natural brand that was availabe at normal supermarkets. The brand is called Leev, which means live. We helped designing the brand into a 1-meter shelf full of 100% natural, highly innovative products, smart packaging, trendy flavours and a unique health vision based on [...]

By |2023-09-11T11:56:43+00:00October 18th, 2019|Categories: Cases|

Repositioning Hooidammer

Henri Willig is a cheesemaker in Friesland, The Netherlands. Next to the Henri Willig brand the company owns the 100% organic brand Hooidammer which is mainly sold via organic retailers in the Netherlands and Germany. Food By Design was asked to develop a more contemporary and purposeful positioning for the brand. Therefore we embarked [...]

By |2023-09-12T17:33:58+00:00October 17th, 2019|Categories: Cases|

Wrapinez, shaping a new food restaurant formula

In an early stage we have helped Gerard Sterkenburg to develop and sharpen his entrepreneurial plan to start a new restaurant formula. We provided the start-up team with a lot of inspiration in the field of product formats, food experiences, packaging, interior ideas and the brand positioning and communication. In a sparkling ideation session the [...]

By |2023-09-12T17:35:29+00:00March 30th, 2018|Categories: Cases|

Mediterranean bread innovations

Boboli is a producer of Mediterranean loaves (focaccia's) and a company full of energetic, sunny people. There were many ideas for new products within the company. In order to give direction to this energy, we have guided a process with our food-by-design method to achieve strategic and sensory-stimulating innovation. Together with Boboli, we have [...]

By |2019-03-28T09:20:28+00:00February 26th, 2018|Categories: Cases|

New brand Little Cow & Cookies

Welcome Litte Cow & Cookies! A new ice cream brand of the start-up 'The Organic Jersey Company'. It was a great adventure to embark on this food design journey and create this new brand and delicious ice cream with such a dedicated team. We helped creating the brand name, positioning, product concept and flavour [...]

By |2023-09-11T11:53:12+00:00October 15th, 2017|Categories: Cases|
Go to Top