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West Coast food trends

This year we traveled to the West Coast of America for our yearly shot of food inspiration and interesting food trends. In this blog we share some of our key insights on how food and eating are evolving in food minded Seattle and San Francisco. Food trend #1 Informal, high Q eateries Top class chefs [...]

2020-01-16T11:43:01+00:00

What does a food trend watcher do?

A food trend watcher is a specialist who focuses on our changing behaviour in relation to food. The way we buy, cook, eat and experience food and beverages is central to this. Unfortunately, there is no such thing as a glass ball to look into the future. So, what does a food trend watcher actually [...]

2020-07-13T09:13:51+00:00

The development a powerful food concept

Of course, a product or dish should be tasty. But today it really takes more than that to be successful in the highly competitive food market. More and more, food and drink has to stand for something and tell a story. Developing a good food concept brings the product or dish to the level of [...]

2020-08-13T13:55:35+00:00

Lets’ solve the plastic packaging problem!

Our vision of a deposit packaging system brought alive by a prototyped mini shelf. Our current packaging system needs to change! The massive amounts of plastic waste should stop. That is the strong desire of many people and companies. Though innovation goes slow. Food producers are struggling to find more eco-friendly packaging solutions. [...]

2020-03-20T13:07:02+00:00

Food trends for 2020

Food by Design continually examines the way we buy, cook, eat and experience our food. When we understand that, it is easier for food brands, formulas, producers and retailers to anticipate and innovate. For 2020, we delightfully share five important food trends for 2020. Curious about the whole story, focused on your category? ... Please [...]

2019-09-05T09:05:35+00:00

Wrapinez, shaping a new food restaurant formula

In an early stage we have helped Gerard Sterkenburg to develop and sharpen his entrepreneurial plan to start a new restaurant formula. We provided the start-up team with a lot of inspiration in the field of product formats, food experiences, packaging, interior ideas and the brand positioning and communication. In a sparkling ideation session the [...]

2019-08-14T10:03:43+00:00

Prototyping workshop

As design thinkers in food, Food by Design knows the value of prototyping in an early stage of the concepting process. In our prototype workshop, we let participants rediscover the intelligence of their hands and the wisdom of their senses. Getting away from our computers and experimenting in a real 3D environment is done far [...]

2020-04-28T12:00:55+00:00

Food Brand & Formula positioning

A compelling brand positioning is vital to your food business. Whether you are small or big, established or in start-up phase, brand equity is the guiding light for everything you do and the basis of each sense & sensorics consumers experience with your brand. At Food by Design we have helped many food brands and [...]

2019-03-26T13:54:27+00:00

Shanghai food & retail trends

Early January we travelled to the future-oriented city Shanghai, to gain insights and inspiration on how Oriental consumers buy, cook and eat. How Chinese food manufacturers, retailers and restaurants anticipate on- and offline to these changes and how that can affect the West. It’s about a coffee revolution, digitalization, new generation supermarkets, ultra-fresh, local [...]

2019-03-28T09:24:28+00:00

Friesblond, Development of a new cheese brand

Royal A-ware is a Dutch family business that has grown into one of the largest specialists in making, ripening, cutting and packing cheese. Many of their products are sold as private labels. With our Food-by-Design method we guided them through a 5-step innovation process. After formulating a clear strategy, a deep dive into the [...]

2020-04-28T10:26:52+00:00