Until now, food has been under-represented in e-commerce compared to other markets such as consumer electronics, entertainment and fashion. But because of Corona, we are now seeing an acceleration in digital shopping and delivery of food. On the one hand because consumers do not want to enter the stores or can’t visit restaurants. On the [...]
Corona is speeding up digitalization in food. The virus also exposes the vulnerability of food companies in the food service industry. Not surprising, that many companies are reconsidering their sales channels and business models to get more out of their food brand and business. The ultimate moment for channel innovation! 1) Offline > online [...]
Suddenly everything has changed. As if somebody has pushed the pause button of mankind. Our unstoppable need for more, faster and further is halted by an invisible force. This affects the way we buy, prepare, eat and experience our food severely. For food companies important to anticipate nearby and future consumer needs. Therefore we developed [...]
Did you already hear about the footprintarian? This person is not a vegetarian or vegan, but his or her food choices are primarily led by the CO2 emissions caused by the production and distribution of foods and drinks. It is a growing target group and therefore important to understand in-depth when you are a food [...]
Designing is giving meaning to material. And in food design, you can eat or drink part of the material. Shape, taste, texture, smell, sound and colour are the six sensory modalities designers can work with. Giving meaning to the edible and drinkable. In a way that it tells a story or evokes an experience for [...]
This year we traveled to the West Coast of America for our yearly shot of food inspiration and interesting food trends. In this blog we share some of our key insights on how food and eating are evolving in food minded Seattle and San Francisco. Food trend #1 Informal, high Q eateries Top class chefs [...]
A food trend watcher is a specialist who focuses on our changing behaviour in relation to food. The way we buy, cook, eat and experience food and beverages is central to this. Unfortunately, there is no such thing as a glass ball to look into the future. So, what does a food trend watcher actually [...]
Leo Voorwinden had a dream. He wanted to create a 100% natural brand that was availabe at normal supermarkets. The brand is called Leev, which means live. We helped designing the brand into a 1-meter shelf full of 100% natural, highly innovative products, smart packaging, trendy flavours and a unique health vision based on [...]
Henri Willig is a cheesemaker in Friesland, The Netherlands. Next to the Henri Willig brand the company owns the 100% organic brand Hooidammer which is mainly sold via organic retailers in the Netherlands and Germany. Food By Design was asked to develop a more contemporary and purposeful positioning for the brand. Therefore we embarked [...]
Of course, a product or dish should be tasty. But today it really takes more than that to be successful in the highly competitive food market. More and more, food and drink has to stand for something and tell a story. Developing a good food concept brings the product or dish to the level of [...]