5 tips for successful food innovation
Food innovation – the journey is as important as the end result Are you responsible for food innovation within your organization? [...]
What is Food Design?
Designing is giving meaning to material. And in food design, you can eat or drink part of the material. Shape, taste, texture, smell, [...]
West Coast food trends
This year we traveled to the West Coast of America for our yearly shot of food inspiration and interesting food trends. In this [...]
What does a food trend watcher do?
A food trend watcher is a specialist who focuses on our changing behaviour in relation to food. The way we buy, cook, eat [...]
The development a powerful food concept
Of course, a product or dish should be tasty. But today it really takes more than that to be successful in the highly [...]
Lets’ solve the plastic packaging problem!
Our vision of a deposit packaging system brought alive by a prototyped mini shelf. Our current packaging system needs to change! [...]
Food trends for 2020
Food by Design continually examines the way we buy, cook, eat and experience our food. When we understand that, it is easier for [...]
Prototyping workshop
As design thinkers in food, Food by Design knows the value of prototyping in an early stage of the concepting process. In our [...]
Food Brand & Formula positioning
A compelling brand positioning is vital to your food business. Whether you are small or big, established or in start-up phase, brand equity [...]
Shanghai food & retail trends
Early January we travelled to the future-oriented city Shanghai, to gain insights and inspiration on how Oriental consumers buy, cook and eat. [...]
Food trends for 2019
After extensive research, Food by Design has identified 5 important food trends for 2019, which will influence our buying, cooking and eating [...]
The Food by Design innovation method
Designers and marketeers Marleen Zaalberg and Marielle Bordewijk joined forces in early 2017. Together they created the fresh and powerful Food by [...]