Brand development for food start-ups
For food start-ups it is extremely important to have a convincing story that clarifies why your company is here and what promise it [...]
Supplier & customer co-innovation in food
More often customers and suppliers are working together to achieve innovation throughout the chain. In food, too, we see retailers and food producers [...]
Food trends 2021
In this blog we share five food trends for 2021. This is a little hint of our on-going food trend work. A foretaste. [...]
Remote brainstorm workshops
Many innovation or brand positioning projects start with live ideation or brainstorm sessions. Today, in corona times, this is not viable. Therefore, we [...]
5 future food concepts during and after Corona
Corona will have a (lasting) effect on the way we buy, cook, eat and experience food. Now and in the future. For food [...]
Digital food innovation and branding
Until now, food has been under-represented in e-commerce compared to other markets such as consumer electronics, entertainment and fashion. But because of Corona, [...]
Channel innovation in food
Corona is speeding up digitalization in food. The virus also exposes the vulnerability of food companies in the food service industry. Not surprising, [...]
The Corona effect in food
Suddenly everything has changed. As if somebody has pushed the pause button of mankind. Our unstoppable need for more, faster and further is [...]
The footprintarian is coming!
Did you already hear about the footprintarian? This person is not a vegetarian or vegan, but his or her food choices are primarily [...]
What is Food Design?
Designing is giving meaning to material. And in food design, you can eat or drink part of the material. Shape, taste, texture, smell, [...]
West Coast food trends
This year we traveled to the West Coast of America for our yearly shot of food inspiration and interesting food trends. In this [...]
What does a food trend watcher do?
A food trend watcher is a specialist who focuses on our changing behaviour in relation to food. The way we buy, cook, eat [...]