Channel innovation in food
Corona is speeding up digitalization in food. The virus also exposes the vulnerability of food companies in the food service industry. Not surprising, [...]
The Corona effect in food
Suddenly everything has changed. As if somebody has pushed the pause button of mankind. Our unstoppable need for more, faster and further is [...]
The footprintarian is coming!
Did you already hear about the footprintarian? This person is not a vegetarian or vegan, but his or her food choices are primarily [...]
What is Food Design?
Designing is giving meaning to material. And in food design, you can eat or drink part of the material. Shape, taste, texture, smell, [...]
West Coast food trends
This year we traveled to the West Coast of America for our yearly shot of food inspiration and interesting food trends. In this [...]
What does a food trend watcher do?
A food trend watcher is a specialist who focuses on our changing behaviour in relation to food. The way we buy, cook, eat [...]
The development a powerful food concept
Of course, a product or dish should be tasty. But today it really takes more than that to be successful in the highly [...]
Lets’ solve the plastic packaging problem!
Our vision of a deposit packaging system brought alive by a prototyped mini shelf. Our current packaging system needs to change! [...]
Food trends for 2020
Food by Design continually examines the way we buy, cook, eat and experience our food. When we understand that, it is easier for [...]
Prototyping workshop
As design thinkers in food, Food by Design knows the value of prototyping in an early stage of the concepting process. In our [...]
Food Brand & Formula positioning
A compelling brand positioning is vital to your food business. Whether you are small or big, established or in start-up phase, brand equity [...]
Shanghai food & retail trends
Early January we travelled to the future-oriented city Shanghai, to gain insights and inspiration on how Oriental consumers buy, cook and eat. [...]