Welcome Litte Cow & Cookies! A new ice cream brand of the start-up 'The Organic Jersey Company'. It was a great adventure to embark on this food design journey and create this new brand and delicious ice cream with such a dedicated team. We helped creating the brand name, positioning, product concept and flavour [...]
What are the Healthy Drinking trends for 2019 and what are we going to drink next year? Tree drinks that have the potential to break through. They are healthy alternatives to coffee, soft drinks and wine. 1. Turmeric latte In America, England and Australia, this hot, yellow-golden drink is increasingly being drunk instead of [...]
Marielle Bordewijk and colleague Silvia Naber were interviewed for Flow magazine about the rise of trends in syrups. Previously, syrup was a typical product focused on childeren, which has recently changed considerably. What are the underlying reasons, trends and innovation opportunities in syrups? Less sweet syrups By determining how much syrup you put into [...]
There is just as much to tell about tea, as there is about wine. That is why we designed the tea brand 'Legends' for Smit & Dorlas for the restaurant channel. A tea brand that reveals the stories behind tea to the consumer. The brand name, the book-shaped packaging, the legends and the tea [...]
For Verkade Chocolate, Food by Design facilitated a food design thinking trajectory to come up with chocolate innovations. One of the winning concepts, among others, was a range of blended milk chocolates amplifying of the much beloved and famous Verkade milk chocolate. Melktinten is a range of milk chocolate bars with subtle variations in [...]