Tofu, a staple in many Eastern cuisines, remains relatively unfamiliar to Western palates. Yet, its versatility offers a big potential in Dutch and broader Western kitchens. This insight became the driving force behind the innovation journey we were privileged to facilitate for Vivera.

Our food design journey began with crafting a clear strategic vision for the future, centred on how to grow in plant-based proteins. From there, our innovation path unfolded through trend exploration, brainstorming sessions, […]

Food By Design had the privilege of guiding the Vivera team through a consumer-focused innovation journey. Using a clear strategy foundation, an inspiring trend presentation, a consumer studio, and creative brainstorming sessions, we co-created the 'protein bites'. With this, Vivera introduces a new category of meal enrichers that do not resemble meat and are entirely made from natural protein sources, with vegetables, legumes, and grains taking centre stage.

Fairtrade Original is an organisation and brand with a mission to join forces to achieve a living income for farmers. They work on this by developing fair trade chains, in which ingredients are processed locally into delicious products that find eager demand in Europe.

Fairtrade Original approached Food By Design with the question: How can we fill our innovation pipeline with flavourful products that match our brand and generate additional income for […]

Mitsuba brings ‘the vibe of Asia’ to the West through their Asian snacks. All products are inspired by surprising oriental flavours and spices. Besides winning the hearts of consumers with their current range, they also want to be the innovator of the category.

Mitsuba saw a unique opportunity in the magical ingredient ‘seaweed’. Seaweed is still an unexplored food source in Europe. Mitsuba believed they could play a role in bringing this underwater […]

Simon Lévelt is famous for its premium coffee and tea, mainly sold via their specialty stores and online webshop. But as today’s consumer expect a 360 degrees availability, the brand’s ambition was to be available in the supermarket too.

Food By Design was asked to facilitate an innovation process and translate the boutique brand into a premium and organic supermarket retail concept for the Dutch retailer Albert Heijn. The outcome of our inspirational Food Design […]

Bakker Barendrecht is a fruit and vegetable supplier to Albert Heijn. Food by Design has facilitated an intensive innovation trajectory in order to develop an improved concept of the fresh meal box at the fruit and vegetable department. To this end, we have thoroughly analyzed what is involved for a consumer in meal planning, shopping and cooking. These insights have been transformed into delightful new meal and […]