Repositioning Hooidammer
Henri Willig is a cheesemaker in Friesland, The Netherlands. Next to the Henri Willig brand the company owns the 100% organic brand Hooidammer which is mainly sold via organic retailers in the Netherlands and Germany.
Food By Design was asked to develop a more contemporary and purposeful positioning for the brand. Therefore we embarked on a design driven positioning journey. We talked to the […]
Wrapinez, shaping a new food restaurant formula
In an early stage we have helped Gerard Sterkenburg to develop and sharpen his entrepreneurial plan to start a new restaurant formula. We provided the start-up team with a lot of inspiration in the field of product formats, food experiences, packaging, interior ideas and the brand positioning and communication. In a sparkling ideation session the team jointly created the basis for the structural packaging design, product format, pay off of ‘good mood food’, brand logo, […]
Mediterranean bread innovations
Boboli is a producer of Mediterranean loaves (focaccia’s) and a company full of energetic, sunny people. There were many ideas for new products within the company. In order to give direction to this energy, we have guided a process with our food-by-design method to achieve strategic and sensory-stimulating innovation. Together with Boboli, we have come up with four new food innovation platforms, responding to today’s food […]
New brand Little Cow & Cookies
Welcome Litte Cow & Cookies! A new ice cream brand of the start-up ‘The Organic Jersey Company’. It was a great adventure to embark on this food design journey and create this new brand and delicious ice cream with such a dedicated team. We helped creating the brand name, positioning, product concept and flavour directions.
Little Cow & Cookies is an irresistible mix of ice cream made with […]
Legends, telling teas
There is just as much to tell about tea, as there is about wine. That is why we designed the tea brand ‘Legends’ for Smit & Dorlas for the restaurant channel. A tea brand that reveals the stories behind tea to the consumer. The brand name, the book-shaped packaging, the legends and the tea varieties have been developed. Many tea trends come together within this new brand […]
Verkade Melktinten
For Verkade Chocolate, Food by Design facilitated a food design thinking trajectory to come up with chocolate innovations. One of the winning concepts, among others, was a range of blended milk chocolates amplifying of the much beloved and famous Verkade milk chocolate. Melktinten is a range of milk chocolate bars with subtle variations in cacao percentages. Close to the core and fitting the brand Verkade well. The range contains […]