Wrapinez, shaping a new food restaurant formula
In an early stage we have helped Gerard Sterkenburg to develop and sharpen his entrepreneurial plan to start a new restaurant formula. We provided the start-up team with a lot of inspiration in the field of product formats, food experiences, packaging, interior ideas and the brand positioning and communication. In a sparkling ideation session the team jointly created the basis for the structural packaging design, product format, pay off of ‘good mood food’, brand logo, […]
Friesblond, Development of a new cheese brand
Royal A-ware is a Dutch family business that has grown into one of the largest specialists in making, ripening, cutting and packing cheese. Many of their products are sold as private labels. With our Food-by-Design method we guided them through a 5-step innovation process. After formulating a clear strategy, a deep dive into the food chain and an inspiration tour through Antwerp, we started moodboading and sketching to create several concepts. FriesBlond was […]
Mediterranean bread innovations
Boboli is a producer of Mediterranean loaves (focaccia’s) and a company full of energetic, sunny people. There were many ideas for new products within the company. In order to give direction to this energy, we have guided a process with our food-by-design method to achieve strategic and sensory-stimulating innovation. Together with Boboli, we have come up with four new food innovation platforms, responding to today’s food […]
Leev, development of a new brand
Leo Voorwinden had a dream. He wanted to create a 100% natural brand that was availabe at normal supermarkets. The brand is called Leev, which means live. We helped designing the brand into a 1-meter shelf full of 100% natural, highly innovative products, smart packaging, trendy flavours and a unique health vision based on the pillars power, rest, glow, flow en smart. After a slow start the products are now widely available in the Netherlands […]
Legends, telling teas
There is just as much to tell about tea, as there is about wine. That is why we designed the tea brand ‘Legends’ for Smit & Dorlas for the restaurant channel. A tea brand that reveals the stories behind tea to the consumer. The brand name, the book-shaped packaging, the legends and the tea varieties have been developed. Many tea trends come together within this new brand […]
Verkade Melktinten
For Verkade Chocolate, Food by Design facilitated a food design thinking trajectory to come up with chocolate innovations. One of the winning concepts, among others, was a range of blended milk chocolates amplifying of the much beloved and famous Verkade milk chocolate. Melktinten is a range of milk chocolate bars with subtle variations in cacao percentages. Close to the core and fitting the brand Verkade well. The range contains […]