Cases2019-03-29T13:49:13+00:00

Leev, development of a new brand

Leo Voorwinden had a dream. He wanted to create a 100% natural brand that was availabe at normal supermarkets. The brand is called Leev, which means live. We helped designing the brand into a 1-meter shelf full of 100% natural, highly innovative products, smart packaging, trendy flavours and a unique health vision based on the pillars power, rest, glow, flow en smart. After a slow start the products are now widely available in the Netherlands […]

Repositioning Hooidammer

Henri Willig is a cheesemaker in Friesland, The Netherlands. Next to the Henri Willig brand the company owns the 100% organic brand Hooidammer which is mainly sold via organic retailers in the Netherlands and Germany.

Food By Design was asked to develop a more contemporary and purposeful positioning for the brand. Therefore we embarked on a design driven positioning journey. We talked to the […]

Wrapinez, shaping a new food restaurant formula

In an early stage we have helped Gerard Sterkenburg to develop and sharpen his entrepreneurial plan to start a new restaurant formula. We provided the start-up team with a lot of inspiration in the field of product formats, food experiences, packaging, interior ideas and the brand positioning and communication. In a sparkling ideation session the team jointly created the basis for the structural packaging design, product format, pay off of ‘good mood food’, brand logo, […]

Mediterranean bread innovations

Boboli is a producer of Mediterranean loaves (focaccia’s) and a company full of energetic, sunny people. There were many ideas for new products within the company. In order to give direction to this energy, we have guided a process with our food-by-design method to achieve strategic and sensory-stimulating innovation. Together with Boboli, we have come up with four new food innovation platforms, responding to today’s food […]

New brand Little Cow & Cookies

Welcome Litte Cow & Cookies! A new ice cream brand of the start-up ‘The Organic Jersey Company’. It was a great adventure to embark on this food design journey and create this new brand and delicious ice cream with such a dedicated team. We helped creating the brand name, positioning, product concept and flavour directions.

Little Cow & Cookies is an irresistible mix of ice cream made with […]

Legends, telling teas

There is just as much to tell about tea, as there is about wine. That is why we designed the tea brand ‘Legends’ for Smit & Dorlas for the  restaurant channel. A tea brand that reveals the stories behind tea to the consumer. The brand name, the book-shaped packaging, the legends and the tea varieties have been developed. Many tea trends come together within this new brand […]

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