What role will organic food play in the eating habits of tomorrow? And more importantly: how can it lead that future? For the Dutch Ministry of Agriculture (LVVN), we conducted an in-depth trend study exploring how consumer eating behaviour is evolving – and how emerging consumer trends can drive demand for organic food in the years ahead.

We identified five key trends that define the future consumer landscape for organic:

1. Technatural Health
   Digital tools empower […]

Tofu, a staple in many Eastern cuisines, remains relatively unfamiliar to Western palates. Yet, its versatility offers a big potential in Dutch and broader Western kitchens. This insight became the driving force behind the innovation journey we were privileged to facilitate for Vivera.

Our food design journey began with crafting a clear strategic vision for the future, centred on how to grow in plant-based proteins. From there, our innovation path unfolded through trend exploration, brainstorming sessions, […]

Food By Design had the privilege of guiding the Vivera team through a consumer-focused innovation journey. Using a clear strategy foundation, an inspiring trend presentation, a consumer studio, and creative brainstorming sessions, we co-created the 'protein bites'. With this, Vivera introduces a new category of meal enrichers that do not resemble meat and are entirely made from natural protein sources, with vegetables, legumes, and grains taking centre stage.

Fairtrade Original is an organisation and brand with a mission to join forces to achieve a living income for farmers. They work on this by developing fair trade chains, in which ingredients are processed locally into delicious products that find eager demand in Europe.

Fairtrade Original approached Food By Design with the question: How can we fill our innovation pipeline with flavourful products that match our brand and generate additional income for […]

Mitsuba brings ‘the vibe of Asia’ to the West through their Asian snacks. All products are inspired by surprising oriental flavours and spices. Besides winning the hearts of consumers with their current range, they also want to be the innovator of the category.

Mitsuba saw a unique opportunity in the magical ingredient ‘seaweed’. Seaweed is still an unexplored food source in Europe. Mitsuba believed they could play a role in bringing this underwater […]

Simon Lévelt is famous for its premium coffee and tea, mainly sold via their specialty stores and online webshop. But as today’s consumer expect a 360 degrees availability, the brand’s ambition was to be available in the supermarket too.

Food By Design was asked to facilitate an innovation process and translate the boutique brand into a premium and organic supermarket retail concept for the Dutch retailer Albert Heijn. The outcome of our inspirational Food Design […]