Verbufa Food Design Trend Report
Verbufa is a supplier of machines and technical solutions in food. It was their desire to connect with their (potential) clients in an earlier stage of innovation processes and to think along with them about innovative solutions to produce new food designs on a large scale.
Together with Verbufa, Food By design developed a new strategy positioning Verbufa as the first machine supplier that studies upcoming trends in order to be able to anticipate the new […]
Knorr Food Trips
Knorr’s meal boxes have been a success for many years. It is a convenient way to put an internationally inspired meal on the table. Wholesome at the same time, as it is Knorr’s mission to make consumers eat vegetable-rich. To stay relevant and surprising Knorr/ Unilever asked Food By Design to help them with an extended concept development, that responds even better to the wishes of new food adventures of younger target […]
Leev, development of a new brand
Leo Voorwinden had a dream. He wanted to create a 100% natural brand that was availabe at normal supermarkets. The brand is called Leev, which means live. We helped designing the brand into a 1-meter shelf full of 100% natural, highly innovative products, smart packaging, trendy flavours and a unique health vision based on the pillars power, rest, glow, flow en smart. After a slow start the products are now widely available in the Netherlands […]
Repositioning Hooidammer
Henri Willig is a cheesemaker in Friesland, The Netherlands. Next to the Henri Willig brand the company owns the 100% organic brand Hooidammer which is mainly sold via organic retailers in the Netherlands and Germany.
Food By Design was asked to develop a more contemporary and purposeful positioning for the brand. Therefore we embarked on a design driven positioning journey. We talked to the […]
Wrapinez, shaping a new food restaurant formula
In an early stage we have helped Gerard Sterkenburg to develop and sharpen his entrepreneurial plan to start a new restaurant formula. We provided the start-up team with a lot of inspiration in the field of product formats, food experiences, packaging, interior ideas and the brand positioning and communication. In a sparkling ideation session the team jointly created the basis for the structural packaging design, product format, pay off of ‘good mood food’, brand logo, […]
Mediterranean bread innovations
Boboli is a producer of Mediterranean loaves (focaccia’s) and a company full of energetic, sunny people. There were many ideas for new products within the company. In order to give direction to this energy, we have guided a process with our food-by-design method to achieve strategic and sensory-stimulating innovation. Together with Boboli, we have come up with four new food innovation platforms, responding to today’s food […]