New brand Little Cow & Cookies
Welcome Litte Cow & Cookies! A new ice cream brand of the start-up ‘The Organic Jersey Company’. It was a great adventure to embark on this food design journey and create this new brand and delicious ice cream with such a dedicated team. We helped creating the brand name, positioning, product concept and flavour directions.
Little Cow & Cookies is an irresistible mix of ice cream made with […]
Legends, telling teas
There is just as much to tell about tea, as there is about wine. That is why we designed the tea brand ‘Legends’ for Smit & Dorlas for the restaurant channel. A tea brand that reveals the stories behind tea to the consumer. The brand name, the book-shaped packaging, the legends and the tea varieties have been developed. Many tea trends come together within this new brand […]
Verkade Melktinten
For Verkade Chocolate, Food by Design facilitated a food design thinking trajectory to come up with chocolate innovations. One of the winning concepts, among others, was a range of blended milk chocolates amplifying of the much beloved and famous Verkade milk chocolate. Melktinten is a range of milk chocolate bars with subtle variations in cacao percentages. Close to the core and fitting the brand Verkade well. The range contains […]