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Digital food innovation and branding

Until now, food has been under-represented in e-commerce compared to other markets such as consumer electronics, entertainment and fashion. But because of Corona, we are now seeing an acceleration in digital shopping and delivery of food. On the one hand because consumers do not want to enter the stores or can’t visit restaurants. On the [...]

By |2020-04-30T09:14:59+00:00April 28th, 2020|Categories: Blog|Tags: , , , , , , , , , |

Channel innovation in food

Corona is speeding up digitalization in food. The virus also exposes the vulnerability of food companies in the food service industry. Not surprising, that many companies are reconsidering their sales channels and business models to get more out of their food brand and business. The ultimate moment for channel innovation!   1) Offline > online [...]

By |2020-04-28T07:35:16+00:00April 7th, 2020|Categories: Blog|Tags: , , , , , , , , , |