You are here:Home-Tag: Food

Digital food innovation and branding

Until now, food has been under-represented in e-commerce compared to other markets such as consumer electronics, entertainment and fashion. But because of Corona, we are now seeing an acceleration in digital shopping and delivery of food. On the one hand because consumers do not want to enter the stores or can’t visit restaurants. On the [...]

By |2020-04-30T09:14:59+00:00April 28th, 2020|Categories: Blog|Tags: , , , , , , , , , |

Channel innovation in food

Corona is speeding up digitalization in food. The virus also exposes the vulnerability of food companies in the food service industry. Not surprising, that many companies are reconsidering their sales channels and business models to get more out of their food brand and business. The ultimate moment for channel innovation!   1) Offline > online [...]

By |2020-04-28T07:35:16+00:00April 7th, 2020|Categories: Blog|Tags: , , , , , , , , , |

The Corona effect in food

Suddenly everything has changed. As if somebody has pushed the pause button of mankind. Our unstoppable need for more, faster and further is halted by an invisible force. This affects the way we buy, prepare, eat and experience our food severely. For food companies important to anticipate nearby and future consumer needs. Therefore we developed [...]

The footprintarian is coming!

Did you already hear about the footprintarian? This person is not a vegetarian or vegan, but his or her food choices are primarily led by the CO2 emissions caused by the production and distribution of foods and drinks. It is a growing target group and therefore important to understand in-depth when you are a food [...]

By |2020-03-30T07:59:30+00:00February 25th, 2020|Categories: Blog|Tags: , , , |

The development a powerful food concept

Of course, a product or dish should be tasty. But today it really takes more than that to be successful in the highly competitive food market. More and more, food and drink has to stand for something and tell a story. Developing a good food concept brings the product or dish to the level of [...]

Food trends for 2020

Food by Design continually examines the way we buy, cook, eat and experience our food. When we understand that, it is easier for food brands, formulas, producers and retailers to anticipate and innovate. For 2020, we delightfully share five important food trends for 2020. Curious about the whole story, focused on your category? ... Please [...]

By |2019-09-05T09:05:35+00:00September 4th, 2019|Categories: Blog|Tags: , , , , , , , , |