Food innovation often starts with food trends. Understanding how our way of eating and producing food is changing is central in the ongoing food trend research by Food By Design. Each year, we share some food trends as a sneak peek. So here they are, our four food trends for 2024. If you're curious about [...]
Food innovation – the journey is as important as the end result Are you responsible for food innovation within your organization? That is is no easy task at this time in which we are dealing with erratic consumer behaviour, demanding customers (retailers), critical colleagues, rapidly developing technology, limited budgets and growing demands in [...]
Sustainable innovation in food is becoming increasingly important. But how do you create impact that really matters? To approach sustainable innovation holistically, fact based and creatively we have developed the 'green Food Design Method'. Here, we connect inspiration to environmental data to substantiate new food innovations and brands that consumers will love. Creating overview Today, [...]
Every year we share 5 food trends on our blog. As a preview for the year 2023 to come. For the complete story, we recommend our food trend presentation, which gives a complete and structured picture of how our food and eating behaviour will change in the coming years. Food Trend #1: Eggtastic Next to [...]
In this blog we share five food trends for 2022. This is a little hint of our on-going food trend work. Curious about the whole story tailored to your category or market, please let us know. Food trend 1 #The biological revolution After the industrial and the information revolution, we are now on the eve [...]
For food start-ups it is extremely important to have a convincing story that clarifies why your company is here and what promise it has to change the world. Your license to operate This condensed yet engaging narrative should explain what you are doing differently and how it will create value. Value for investors, retailers, future [...]
More often customers and suppliers are working together to achieve innovation throughout the chain. In food, too, we see retailers and food producers increasingly cooperate with their suppliers of products, ingredients, packaging, machines or agricultural production tools. Together you are stronger It’s obvious, together you can do and know more than alone. An important starting [...]
In this blog we share five food trends for 2021. This is a little hint of our on-going food trend work. A foretaste. Curious about the whole story tailored to your category or market, please let us know. Food trend 1 #The agricultural future on your plate The production of our food weighs heavily on [...]
Many innovation or brand positioning projects start with live ideation or brainstorm sessions. Today, in corona times, this is not viable. Therefore, we need to rethink our way of working in creative, marketing and innovation projects. > At the end of this blog you can find a free downloadable mini-guide 'how to organise an online [...]
Corona will have a (lasting) effect on the way we buy, cook, eat and experience food. Now and in the future. For food companies important to understand and anticipate this change. In this blog we envision 5 directions for future food concepts. To understand how we came to these concepts, please read our earlier blog about [...]