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Lets’ solve the plastic packaging problem!

Our vision of a deposit packaging system brought alive by a prototyped mini shelf. Our current packaging system needs to change! The massive amounts of plastic waste should stop. That is the strong desire of many people and companies. Though innovation goes slow. Food producers are struggling to find more eco-friendly packaging solutions. Read More >

Door |2019-09-30T12:47:52+00:00september 21st, 2019|Categorieën: Blog|

Food trends for 2020

Food by Design continually examines the way we buy, cook, eat and experience our food. When we understand that, it is easier for food brands, formulas, producers and retailers to anticipate and innovate. For 2020, we delightfully share five important food trends for 2020. Curious about the whole story, focused on your category? ... Please Read More >

Door |2019-09-05T09:05:35+00:00september 4th, 2019|Categorieën: Blog|Tags: , , , , , , , , |

Prototyping workshop

As design thinkers in food, Food by Design knows the value of prototyping in an early stage of the concepting process. In our prototype workshop, we let participants rediscover the intelligence of their hands and the wisdom of their senses. Getting away from our computers and experimenting in a real 3D environment is done far Read More >

Door |2019-07-30T12:43:44+00:00juni 11th, 2019|Categorieën: Blog|

Food Brand & Formula positioning

A compelling brand positioning is vital to your food business. Whether you are small or big, established or in start-up phase, brand equity is the guiding light for everything you do and the basis of each sense & sensorics consumers experience with your brand. At Food by Design we have helped many food brands and Read More >

Door |2019-03-26T13:54:27+00:00maart 7th, 2019|Categorieën: Blog|Tags: , , |

Shanghai food & retail trends

Early January we travelled to the future-oriented city Shanghai, to gain insights and inspiration on how Oriental consumers buy, cook and eat. How Chinese food manufacturers, retailers and restaurants anticipate on- and offline to these changes and how that can affect the West. It’s about a coffee revolution, digitalization, new generation supermarkets, ultra-fresh, local Read More >

Door |2019-03-28T09:24:28+00:00januari 15th, 2019|Categorieën: Blog|

Food trends for 2019

After extensive research, Food by Design has identified 5 important food trends for 2019, which will influence our buying, cooking and eating behavior. In this blog we will discuss some food trend for 2019 and onwards: 1 #masculine plant powered Traditionally men are big fans of meat. But today we see more and more Read More >

Door |2019-03-26T13:00:59+00:00oktober 29th, 2018|Categorieën: Blog|Tags: , , |

The Food by Design innovation method

Designers and marketeers Marleen Zaalberg and Marielle Bordewijk joined forces in early 2017. Together they created the fresh and powerful Food by Design method. We use design thinking to help food and drink brands unlock their full creative potential. Our innovation methodology combines a tried and tested strategic framework with multi-sensory creative techniques to Read More >

Door |2019-03-26T12:34:30+00:00januari 25th, 2018|Categorieën: Blog|Tags: , , , , |

Trends on Healthy Drinking

What are the Healthy Drinking trends for 2019 and what are we going to drink next year? Tree drinks that have the potential to break through. They are healthy alternatives to coffee, soft drinks and wine. 1. Turmeric latte In America, England and Australia, this hot, yellow-golden drink is increasingly being drunk instead of Read More >

Door |2019-03-26T13:26:16+00:00oktober 11th, 2015|Categorieën: Blog|Tags: , , , , , , , |

Trends in Syrups

Marielle Bordewijk and colleague Silvia Naber were interviewed for Flow magazine about the rise of trends in syrups. Previously, syrup was a typical product focused on childeren, which has recently changed considerably. What are the underlying reasons, trends and innovation opportunities in syrups? Less sweet syrups By determining how much syrup you put into Read More >

Door |2019-03-26T11:19:18+00:00juli 25th, 2015|Categorieën: Blog|Tags: , , , , , , , , |