Author: Tamara Senf- van Kralingen Fibre-Mixing, Not Fibre-Maxxing Today "fibre maxxing" is everywhere! But we believe there is even more power in Fiber-mixing. Fibre is currently highly visible on social media and in industry reports, which is completely justified. In Europe, the average daily fibre intake is only 15–18g, which falls significantly short of the [...]
At Food by Design we explore the signals that shape the food of tomorrow. Our work sits at the intersection of innovation, flavour and culture. Each year we scan the horizon, translate trends into insights, and help companies design food futures that are vibrant, sustainable and relevant. For 2026, five movements stand out. They are not passing [...]
Our trendwatcher Marielle has just returned from Japan, deeply touched by the elegance and richness of its culture. Harmony, balance and respect shape daily life in countless ways. You sense it in the way people interact, in the cleanliness of public spaces, in the quiet dignity of craftsmanship, in the meticulous care for gardens and [...]
Since we graduated as industrial designers, nothing has revolutionised innovation practice as much as AI. It can accelerate the innovation journey in unprecedented ways, enhancing creativity and effectiveness without big investments or specific IT knowledge. It significantly complements human creativity in relatively simple, easy-to-use ways. In the world of food, the opportunities are plentiful. If [...]
A compelling brand positioning is vital to your food business. Whether you are small or big, established or in start-up phase, brand equity is the guiding light for everything you do and the basis of each sense & sensorics consumers experience with your brand. At Food by Design we have helped many food brands and [...]
As we look ahead, the way we eat and produce food is evolving rapidly. Here are five food trends set to shape our food future in 2025. For a full overview of these trends, consider booking a lecture or a 'trendslation' workshop with us. Food trend #1 Carbon Crafted: Turning CO2 into Delicacies With [...]
In an era where Artificial Intelligence (AI) is revealing its limitless potential day by day, it's intriguing to consider its profound impact on our food - from our daily breakfast, shopping and planning our meals to the essence of food production and design. This exploration aims to unveil the transformative journey of AI in the [...]
Most food marketing professionals feel it coming; a transformation in agriculture is going to take place. The call for a new agricultural reality with less chemicals and fewer emissions is getting louder. As a marketer, you may not be an agricultural expert, but your role in this transition is pivotal and can significantly contribute to [...]
Food innovation often starts with food trends. Understanding how our way of eating and producing food is changing is central in the ongoing food trend research by Food By Design. Each year, we share some food trends as a sneak peek. So here they are, our five food trends for 2024. If you're curious about [...]
Food innovation – the journey is as important as the end result Are you responsible for food innovation within your organization? That is is no easy task at this time in which we are dealing with erratic consumer behaviour, demanding customers (retailers), critical colleagues, rapidly developing technology, limited budgets and growing demands in [...]