Brand development for food start-ups

For food start-ups it is extremely important to have a convincing story that clarifies why your company is here and what promise it has to change the world. Your license to operate This condensed yet engaging narrative should explain what you are doing differently and how it will create value. Value for investors, retailers, future [...]

By |2021-03-23T08:59:00+00:00March 21st, 2021|Categories: Blog|Tags: , , , , |

Supplier & customer co-innovation in food

More often customers and suppliers are working together to achieve innovation throughout the chain. In food, too, we see retailers and food producers increasingly cooperate with their suppliers of products, ingredients, packaging, machines or agricultural production tools. Together you are stronger It’s obvious, together you can do and know more than alone. An important starting [...]

Food trends 2021

In this blog we share five food trends for 2021. This is a little hint of our on-going food trend work. A foretaste. Curious about the whole story tailored to your category or market, please let us know. Food trend 1 #The agricultural future on your plate The production of our food weighs heavily on [...]

By |2020-09-28T11:43:35+00:00September 3rd, 2020|Categories: Blog|

Remote brainstorm workshops

Many innovation or brand positioning projects start with live ideation or brainstorm sessions. Today, in corona times, this is not viable. Therefore, we need to rethink our way of working in creative, marketing and innovation projects. > At the end of this blog you can find a free downloadable mini-guide 'how to organise an online [...]

By |2020-10-13T12:51:04+00:00June 20th, 2020|Categories: Blog|Tags: , , , , , , , |

5 future food concepts during and after Corona

Corona will have a (lasting) effect on the way we buy, cook, eat and experience food. Now and in the future. For food companies important to understand and anticipate this change. In this blog we envision 5 directions for future food concepts. To understand how we came to these concepts, please read our earlier blog about [...]

By |2020-05-26T10:48:29+00:00May 24th, 2020|Categories: Blog|Tags: , , , , , , |

Digital food innovation and branding

Until now, food has been under-represented in e-commerce compared to other markets such as consumer electronics, entertainment and fashion. But because of Corona, we are now seeing an acceleration in digital shopping and delivery of food. On the one hand because consumers do not want to enter the stores or can’t visit restaurants. On the [...]

By |2020-04-30T09:14:59+00:00April 28th, 2020|Categories: Blog|Tags: , , , , , , , , , |

Channel innovation in food

Corona is speeding up digitalization in food. The virus also exposes the vulnerability of food companies in the food service industry. Not surprising, that many companies are reconsidering their sales channels and business models to get more out of their food brand and business. The ultimate moment for channel innovation!   1) Offline > online [...]

By |2020-04-28T07:35:16+00:00April 7th, 2020|Categories: Blog|Tags: , , , , , , , , , |

The Corona effect in food

Suddenly everything has changed. As if somebody has pushed the pause button of mankind. Our unstoppable need for more, faster and further is halted by an invisible force. This affects the way we buy, prepare, eat and experience our food severely. For food companies important to anticipate nearby and future consumer needs. Therefore we developed [...]

The footprintarian is coming!

Did you already hear about the footprintarian? This person is not a vegetarian or vegan, but his or her food choices are primarily led by the CO2 emissions caused by the production and distribution of foods and drinks. It is a growing target group and therefore important to understand in-depth when you are a food [...]

By |2020-03-30T07:59:30+00:00February 25th, 2020|Categories: Blog|Tags: , , , |

5 tips for successful food innovation

Food innovation – the journey is as important as the end result Are you responsible for food innovation within your organization? That is is no easy task at this time in which we are dealing with erratic consumer behaviour, demanding customers (retailers), critical colleagues, rapidly developing technology, limited budgets and growing demands in [...]

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