Food By Design had the privilege of guiding the Vivera team through a consumer-focused innovation journey. Using a clear strategy foundation, an inspiring trend presentation, a consumer studio, and creative brainstorming sessions, we co-created the 'protein bites'. With this, Vivera introduces a new category of meal enrichers that do not resemble meat and are entirely made from natural protein sources, with vegetables, legumes, and grains taking centre stage.
Fairtrade Original is an organisation and brand with a mission to join forces to achieve a living income for farmers. They work on this by developing fair trade chains, in which ingredients are processed locally into delicious products that find eager demand in Europe. Fairtrade Original approached Food By Design with the question: How [...]
Mitsuba brings 'the vibe of Asia' to the West through their Asian snacks. All products are inspired by surprising oriental flavours and spices. Besides winning the hearts of consumers with their current range, they also want to be the innovator of the category. Mitsuba saw a unique opportunity in the magical ingredient 'seaweed'. Seaweed is [...]
Simon Lévelt is famous for its premium coffee and tea, mainly sold via their specialty stores and online webshop. But as today’s consumer expect a 360 degrees availability, the brand’s ambition was to be available in the supermarket too. Food By Design was asked to facilitate an innovation process and translate the boutique brand [...]
Bakker Barendrecht is a fruit and vegetable supplier to Albert Heijn. Food by Design has facilitated an intensive innovation trajectory in order to develop an improved concept of the fresh meal box at the fruit and vegetable department. To this end, we have thoroughly analyzed what is involved for a consumer in meal planning, [...]
Veggies are stepping into the realm of sweet pastry, marking a remarkable evolution in culinary innovation. What once started as a daring experiment by pioneering pastry chefs has now transcended into the mainstream. Zeelandia asked Food By Design to illuminate this trend and create a vegetable concept aimed at inspiring more pastry chef to [...]
Verbufa is a supplier of machines and technical solutions in food. It was their desire to connect with their (potential) clients in an earlier stage of innovation processes and to think along with them about innovative solutions to produce new food designs on a large scale. Together with Verbufa, Food By design developed a [...]
Knorr's meal boxes have been a success for many years. It is a convenient way to put an internationally inspired meal on the table. Wholesome at the same time, as it is Knorr's mission to make consumers eat vegetable-rich. To stay relevant and surprising Knorr/ Unilever asked Food By Design to help them with an [...]
Leo Voorwinden had a dream. He wanted to create a 100% natural brand that was availabe at normal supermarkets. The brand is called Leev, which means live. We helped designing the brand into a 1-meter shelf full of 100% natural, highly innovative products, smart packaging, trendy flavours and a unique health vision based on [...]
Henri Willig is a cheesemaker in Friesland, The Netherlands. Next to the Henri Willig brand the company owns the 100% organic brand Hooidammer which is mainly sold via organic retailers in the Netherlands and Germany. Food By Design was asked to develop a more contemporary and purposeful positioning for the brand. Therefore we embarked [...]