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The Corona effect in food

Suddenly everything has changed. As if somebody has pushed the pause button of mankind. Our unstoppable need for more, faster and further is halted by an invisible force. This affects the way we buy, prepare, eat and experience our food severely. For food companies important to anticipate nearby and future consumer needs. Therefore we developed [...]

Remote brainstorm workshops

Many innovation or brand positioning projects start with live ideation or brainstorm sessions. Today, in corona times, this is not viable. Therefore, we need to rethink our way of working in creative, marketing and innovation projects. You might be inclined to think that good ideas only can start when people are together and energetically sparking [...]

By |2020-03-30T07:49:14+00:00March 20th, 2020|Categories: Blog|Tags: , , , , , , , |

West Coast food trends

This year we traveled to the West Coast of America for our yearly shot of food inspiration and interesting food trends. In this blog we share some of our key insights on how food and eating are evolving in food minded Seattle and San Francisco. Food trend #1 Informal, high Q eateries Top class chefs [...]

By |2020-01-16T11:43:01+00:00January 16th, 2020|Categories: Blog|Tags: , , , , , , , , , , , |

The development a powerful food concept

Of course, a product or dish should be tasty. But today it really takes more than that to be successful in the highly competitive food market. More and more, food and drink has to stand for something and tell a story. Developing a good food concept brings the product or dish to the level of [...]

Trends on Healthy Drinking

What are the Healthy Drinking trends for 2019 and what are we going to drink next year? Tree drinks that have the potential to break through. They are healthy alternatives to coffee, soft drinks and wine. 1. Turmeric latte In America, England and Australia, this hot, yellow-golden drink is increasingly being drunk instead of [...]

By |2019-03-26T13:26:16+00:00October 11th, 2015|Categories: Blog|Tags: , , , , , , , |

Trends in Syrups

Marielle Bordewijk and colleague Silvia Naber were interviewed for Flow magazine about the rise of trends in syrups. Previously, syrup was a typical product focused on childeren, which has recently changed considerably. What are the underlying reasons, trends and innovation opportunities in syrups? Less sweet syrups By determining how much syrup you put into [...]

By |2019-03-26T11:19:18+00:00July 25th, 2015|Categories: Blog|Tags: , , , , , , , , |