Did you already hear about the footprintarian? This person is not a vegetarian or vegan, but his or her food choices are primarily led by the CO2 emissions caused by the production and distribution of foods and drinks. It is a growing target group and therefore important to understand in-depth when you are a food [...]
Designing is giving meaning to material. And in food design, you can eat or drink part of the material. Shape, taste, texture, smell, sound and colour are the six sensory modalities designers can work with. Giving meaning to the edible and drinkable. In a way that it tells a story or evokes an experience for [...]
This year we traveled to the West Coast of America for our yearly shot of food inspiration and interesting food trends. In this blog we share some of our key insights on how food and eating are evolving in food minded Seattle and San Francisco. Food trend #1 Informal, high Q eateries Top class chefs [...]
A food trend watcher is a specialist who focuses on our changing behaviour in relation to food. The way we buy, cook, eat and experience food and beverages is central to this. Unfortunately, there is no such thing as a glass ball to look into the future. So, what does a food trend watcher actually [...]
Of course, a product or dish should be tasty. But today it really takes more than that to be successful in the highly competitive food market. More and more, food and drink has to stand for something and tell a story. Developing a good food concept brings the product or dish to the level of [...]
Our vision of a deposit packaging system brought alive by a prototyped mini shelf. Our current packaging system needs to change! The massive amounts of plastic waste should stop. That is the strong desire of many people and companies. Though innovation goes slow. Food producers are struggling to find more eco-friendly packaging solutions. [...]
Food by Design continually examines the way we buy, cook, eat and experience our food. When we understand that, it is easier for food brands, formulas, producers and retailers to anticipate and innovate. For 2020, we delightfully share five important food trends for 2020. Curious about the whole story, focused on your category? ... Please [...]
As design thinkers in food, Food by Design knows the value of prototyping in an early stage of the concepting process. In our prototype workshop, we let participants rediscover the intelligence of their hands and the wisdom of their senses. Getting away from our computers and experimenting in a real 3D environment is done far [...]
Early January we travelled to the future-oriented city Shanghai, to gain insights and inspiration on how Oriental consumers buy, cook and eat. How Chinese food manufacturers, retailers and restaurants anticipate on- and offline to these changes and how that can affect the West. It’s about a coffee revolution, digitalization, new generation supermarkets, ultra-fresh, local [...]
After extensive research, Food by Design has identified 5 important food trends for 2019, which will influence our buying, cooking and eating behavior. In this blog we will discuss some food trend for 2019 and onwards: 1 #masculine plant powered Traditionally men are big fans of meat. But today we see more and more [...]